Online Sales Techniques: Strategy, method, and technology —as we see it, increasing sales is a common goal for most companies. However, few administrations can organize the best methods to achieve these results.
That’s why we created this exclusive material on the subject. In this reading, you will find the 5 best online sales techniques. We intend to reinforce the importance of building a digital presence, demonstrating how this interferes with the quality and volume of your returns. So, save time and read on!
Why Are Online Sales Growing?
Since the emergence of e-commerce in the mid-1980s, until its popularization in the late 1990s, online sales have remained the same commercial trend as impactful as online sales. The Internet, as we all know it today, has brought a lot of convenience and convenience to the shopping experience.
Recently, this has been highlighted even more. Online sales break new records year after year, dominating commerce and taking over the face-to-face retail space. For many shopkeepers and entrepreneurs, however, a question still persists: “Well, why do online sales keep growing?”.
A long adaptation- The reality is that many factors contribute to this scenario. The first is the change in the consumer profile. Even people with little technological familiarity are already adept at online orders, both for large purchases and for smaller and recurring purchases, such as the market, pharmacy, and the like.
This adaptation took much longer in Brazil than in the “cradle of electronic commerce,” the United States. But, finally, the consumer underwent a profound digital transformation, adapting to the amenities of the online shopping journey through apps, websites, and virtual stores.
In an increasingly connected world, investing in a digital presence is one of the most important decisions you can make to favor your brand. More than ever, it is important to be visible and well-represented where your customers are and to structure good communication channels to capture these contacts.
What Are The 5 Best Online Sales Techniques?
Marketing, relationship, and post-sales: these factors are fundamental to establishing your presence and representing your brand with quality, reference, and authority in the digital space. Below, we list 5 techniques that achieve these goals — check it out!
Invest In Marketing
In a predominantly digital era, investing in marketing is one of the best decisions to increase a brand’s visibility. Here, we talk about solutions, such as conversational marketing, content production for social networks, and a good communication strategy with customers.
With a good digital marketing structure, you gain a more accurate understanding of your customer’s journey, important concepts such as the sales funnel, the maturation of a lead to conversion, and the best techniques and solutions to capture new consumers in potential.
Establish A Good Relationship With Customers
Technically, online sales are very different from face-to-face sales, which is true for customer service and your customer relationship strategy. One of the best ways to establish this relationship is directly linked to how you interact with leads on your main contact pages.
Whether by email, WhatsApp, Messenger, or a chatbot integrated into your website, this first contact must be marked by efficiency, with a low response time, in addition to an approach where there is empathy and liveliness. Even if this initial interaction does not result in a sale, it is possible to take advantage of the opportunity, with consent, to collect contact information, such as email and telephone, to continue to mature this lead and, in the future, convert a sale.
Bet On The Power Of Videos
Videos are sensational for generating sales. However, of course, that doesn’t mean that anything you film will sell. You have to do a nice job, with good quality. But the reality is clear: videos are much more engaging than photos and textual descriptions.
Therefore, many businesses, such as real estate agencies, concessionaires, and even service providers, bet on the illustrative nature of the format to generate more engagement and, consequently, more sales. Other than that, it is worth noting that videos perform well on virtually all social networks, such as Facebook and Instagram.
Structure A Good Sales Website
Most social networks have already created some way to monetize their digital presence with a store dedicated to their brand. Instagram has a “Shopping” feature; Facebook has a “Marketplace,” Even WhatsApp can integrate a showcase to list your products and services.
However, in addition, it is important to structure your e-commerce. With a good sales website, an attractive landing page, and a well-designed showcase of your products and services, you increase the chances of monetizing your customers, creating the perfect place for them to interact with your brand.
Offer Good After-Sales Service
Last but not least, it is essential to provide quality after-sales service. As a marketing exponent, Philip Kotler said keeping an old customer costs much less than winning a new one. You must have realized this reality if you’ve been in the market for a long time.
This is precisely why after-sales service is so important: it allows you to build customer loyalty around your brand. With quality service, support, and guidance, you make the buyer an ally and a loyal consumer who defends and always returns to your company.
To conclude, it is worth emphasizing, once again, the importance of a digital presence for your online results. Without good social networks, stocked with quality content and posted frequently, you become practically invisible in the eyes of new consumers, who tend to guide their decisions according to availability.