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Innovation And Technology For Small Businesses

Innovation and technology are essential attributes for companies looking for profitability and stability in the market. Faced with the constant and rapid technological changes, it is necessary to reinvent and reconcile your services and products with the new technologies available and the demands of today’s consumers.

This is true for companies of all sizes and segments, especially for small companies, which cannot leave this issue behind.

Is It Worth It?

Investing in updated software, the interaction and success of the customer experience, and other innovations is not necessarily expensive; it is a significant investment that can bring several benefits, solving the most varied types of company or customer problems.

Access to information is better than it was 20 years ago. That is why there are several tools with significant benefits for the quality and productivity of a business, such as companies that make custom t-shirts. 

If software, social technologies, methodologies or processes are implemented correctly, they have a high return on investment (ROI), perhaps faster than you think.

Faster deliveries, working with new concepts and intelligence, better interaction with customers and optimized support are differentials that increase an enterprise’s value and importance in the consumer’s mind.

The more prepared a company or entrepreneur is in the face of new technologies and innovations, the better its performance will be; as competition is high and changes are constant, do a quick internet search to get proof.

Technology is overcoming limits daily, ranging from security issues, such as access control and data protection solutions, to service innovations, such as chatbots, or design details, which can make people’s lives easier in countless positive ways.

What Are The Possibilities?

See below for possibilities of how small businesses can bring innovation and technology, seeking solutions that contribute to the company and customers.

Augmented Reality And Virtual Reality

Augmented Reality is the insertion of virtual elements in a natural environment, while Virtual Reality is an immersion in a virtual environment.

This technology enables differentiated product viewing experiences, such as a sampling of personalized displays.

Many companies use this technology to offer a better experience to their customers, thus gaining greater visibility and recognition in the market.

Internet Of Things (IoT)

The Internet of Things (IoT) is a trend that is here to stay. Creating connections between the internet and everyday objects expands possibilities and brings new business opportunities, reducing operating costs.

We have automated homes, vehicles and appliances, and there are already 14 billion IoT-powered devices worldwide. This number can increase thanks to the advancement of technology and internet access, even in remote areas across the globe.

Influencer Marketing

Counting on tools created to personalize, segment the public and measure results, Influence Marketing gains other panoramas with technology.

These manage to designate the right influencers to impact users at the right time with a particular product, such as sushi packaging, among other countless available products, to influence and engage customers in the best possible way. 

Artificial Intelligence And Chatbots

Artificial Intelligence has been gaining more and more space in people’s daily lives, always focused on greater process efficiency; within a company, the benefits of Artificial Intelligence are numerous.

Chatbots are an excellent example of their successful use of customer service, providing a personalized experience, at any day and time, as being available can bring positive points to the company.


Automation tools have become more complex and robust, increasingly applicable to different processes.

This means more efficiency, more control, speed and lower costs for the production and distribution of products and services, in addition to a greater appreciation of the fundamental skills of your team of collaborators.

Cloud Computing

All information management and storage are being decentralized. Services are delivered, and businesses are managed over the internet with SaaS ( Software as a Service ) technology.

For SaaS to work, cloud computing is an essential part. Access to information from anywhere and at any time is a significant differential of this technology. The faster the processes and the more objective the information, the better the results for all parties involved.

Does Innovation Have Borders?

Innovation applies to different areas and sectors, sometimes expanding and even overlapping. Therefore, we can list the following types:

  • Innovation of products or services;
  • Innovation in processes;
  • Innovation in marketing;
  • Innovation in logistics;
  • Business model innovation;
  • Technologic innovation.

Knowing the different possibilities, levels and types of innovation brings an overview of changes that can be of great significance for your business.

Finding the most viable model based on your available resources is a challenge that can be solved with a structured Business Plan for an innovative model.

Also Read: Artificial Intelligence: The Future Has Already Begun!

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