Mobility, task automation, social networks, remote access, cloud services, and Business Intelligence: have you ever heard of these and terms related to the implementation of digital transformation?
Much more than fads, transformation and restructuring of processes, aligned with the digital culture, are progressively more common initiatives in companies.
This happens because computing and the changes promoted by the internet increasingly contribute to improving work routines and the customer experience, improving business productivity and strategic decision-making.
After all, the data era is a reality, and technology has entered the market and organizations to stay. Is your company prepared for this transition? Keep reading, and understand more about digital transformation and how to implement this evolution in your business!
What Is Digital Transformation?
Implementing digital transformation is a process by which institutions incorporate technology and tools to improve their performance and, thus, guarantee better results.
Many companies that were formed in a pre-internet scenario and based their strategies on processes currently considered outdated felt the need to make a structural change, with emphasis on technology.
Why Do Companies Need To Participate In This Change?
Gradually, more and more enterprises realize that this metamorphosis is necessary to remain competitive and relevant in the market.
However, anyone thinking this happens superficially needs to be corrected: time and resources must be invested. However, other large companies with the money can make this transition.
The biggest challenge is to face the impacts of these social changes on the market and people and understand how to modernize the management of a business so that it is more disruptive and aligned with the future.
What Are The Benefits Of Digital Transformation For The Company?
Digital transformation presupposes the incorporation of technological resources and modern methods that contribute to the following:
- adoption of automated processes that become more efficient and intelligent;
- improvement of data management;
- improved monitoring and measurement of results;
- cost reduction ;
- increased productivity;
- improvement in customer service and satisfaction.
As a result, companies become more competitive and strategic, being able to conquer new niches and customers.
Therefore, the implementation of digital transformation favors an increase in revenue and market share. In addition, investment in technology and digital presence reinforces the brand’s relevance.
Enterprises that bet on tactics such as websites, blogs, and social media management to attract more visitors and generate more interest and engagement.
What Are The Elements Of The Digital Transformation Implementation Process?
Despite being challenging, digital transformation is possible for companies from different sectors and sizes. However, what does it take to become a reality in your business? Check out the four steps below.
Define Your Goals
Every organization has a different goal that motivates them to implement digital transformation. Some want to reduce costs and optimize processes through automation, while others want to expand the market and enhance management with data intelligence.
The reasons — and the gains — are varied. Therefore, managers should first meet and understand the main objectives to be achieved with the change: where the institution intends to reach. These targets will guide all the strategies and resources adopted after the decision.
Study The Technological Resources Available
The implementation of digital transformation does not have limits or parameters. In general terms, there are many possible paths, and it is up to the company to define what is feasible, what fits its profile, and, indeed, what is in line with the planning stage mentioned above.
As examples, some possibilities are:
- create a blog and social networks;
- invest in e-commerce and omnichannel;
- betting on cloud solutions (Cloud Computing);
- develop a mobility plan and acquire mobile technology;
- Internet of things.
Understand The Lifecycle Of Digital Services
Now that you’ve defined goals and already know which resources — digital or human, such as assembling a team to take care of this process — you’re going to invest in, you need to consider the entire life cycle of the chosen solutions, which involves their projection, development, deployment, and management.
Knowing exactly how long a service will take to mature is an excellent advantage for understanding how to make evolution faster and make upgrades.
Adapt And Focus On Continuous Improvement
Regarding technology, it is interesting for the company that the digital transition is agile, as trends and tools are constantly reinvented—likewise, customer behavior, demands, and priorities change.
Therefore, it is essential to stay informed and follow the market to adapt and integrate news into the work that is already being done in your company.
It’s worth noting that this transformation is an ongoing trajectory, a project that your company and your team must embrace and include as a basis for future strategic plans and projections.
Therefore, if you realize that you are at a level where the business has become more efficient and faster, consider that the transformation project still needs to be completed. There will always be something new to do and evaluate.