A Media plan for social networks is one of those topics you must consider to improve the brand’s performance on these channels.
We all know that social media campaigns are crucial to increasing reach and generating conversions, and recognition, among other goals.
But many still need to learn how not to go unnoticed among thousands of other campaigns and an increasingly demanding public.
The first step to creating killer social media campaigns is to do your planning. And for that, you’ll need a good plan with strategy, public knowledge, and market intelligence.
But don’t worry; this post will teach you everything you need to make your perfect media plan. Stay with us!
What Is A Media Plan?
We consider the media plan as an instrument capable of directing all marketing actions, such as platforms, formats, strategies, and methodologies for creating campaigns in social media.
From there, you will define the marketing objectives and metrics to reach the target audience and have a positive return with the best possible cost-effectiveness for your paid media campaign.
The marketing team can prepare this document or preferably by a professional specialized in media, well-known in marketing and advertising agencies.
How To Write A Media Plan – Step By Step
To create a strategic media plan, start with the basics and go deeper into the strategy. See the first steps!
Choose A Goal
First of all, think about what exactly is the objective of the campaign that will run. To define the objective, you must consider how the campaign will bring the brand closer to achieving its goals. Remember to be aligned, so the budget is not spent on ineffective campaigns.
Define The KPIs
After defining the objective, specify how you will achieve this objective by defining KPIs, which consist of performance indicators, such as metrics.
You will monitor these KPIs during the execution of the plan to see if the objective is being met. Therefore, they must be aligned with the brand’s objectives.
Validate The Budget
The budget enables the implementation of the plan, being one of the essential points of all planning.
To define the best budget, you must know each platform’s investment alternatives and the ideal value for the campaign to have the desired results.
Analyze The Market
Understanding the market in which the brand is inserted is essential to define the best strategy.
Knowing the market, you can identify opportunities more efficiently and have valuable insights, avoiding mistakes made by competitors, for example.
In addition, when analyzing the market, it is easier to understand the campaign’s true impact on the public and the channels in which you can be more prominent.
Choose Social Networks
After defining the objective, KPIs, and market analysis, choosing which social networks to act on is more accessible.
Consider where your target audience interacts most and which networks they prefer, in addition to the market scenario in which the company is located.
Create An Insert Calendar
In addition to helping you track the ads running in the campaign, creating the marketing calendar also helps you organize the schedule strategically and more effectively.
A visual presentation facilitates the visualization of the scope of the disclosure, concentration of efforts, and distribution of channels and other factors.
Choose The Audience
Choosing the public is another essential aspect of planning. You need to understand precisely who you are talking to nowhere, how, and when to show up.
Facebook Ads targeting helps you select your brand’s audience that makes the most sense.
Track The Results
Finally, monitor the results continuously; you should know if it will work after creating a super plan.
Here, metrics such as CPM, CPA, and traffic and conversion indicators are essential to monitoring your campaign.