Machine learning is a technological trend adopted in different contexts, such as companies and educational institutions. Gradually, this tool is gaining ground and can be a good investment to optimize key processes in your reality.
Machine learning is an artificial intelligence mechanism that uses this technology to better interact with humans, responding to their requests and offering a more personalized and charming experience to the target audience of the proposed action.
All this is done by collecting information from users and forming a large collection of their preferences, behaviors, and actions within the platforms. This big data strategy is used to machine perform statistical analysis to understand human interactions and learn from them immediately.
Sometimes the concept of ML is confused with deep learning, and this is not for nothing: in fact, this last term is part of machine learning, being something more technical, sophisticated, advanced, and related to artificial neural networks.
Do all these concepts seem too abstract, out of reality? None of that! Machine learning is present in several day-to-day tasks: in the internet search engine, in recommendations for streaming series, movies, and music, and the list of related products in virtual stores.
But, it was a long way to reach these solutions. In the beginning, machines could only respond to human stimuli focused on a given task, such as programs that managed to play chess and checkers and even beat great human champions. However, they did not perform any other activity.
This technology can be adopted in education to help improve student outcomes—of all ages and educational backgrounds. Machine learning contributes to offering a more personalized learning experience, including providing greater accessibility for people with disabilities.
The solution can also help correct students’ assignments and texts, offering tutoring outside of class hours: thus allowing students to ask questions at any time and from any location.
All this means that machines will still need to replace teachers and instructors. On the contrary! These tools will make their lives easier, automating some points so that professionals have time and energy to work more strategically and improve the quality of teaching.
This technology can be implemented with methodologies such as distance learning, improving results and student learning.
Machine Learning In Business
One of the areas that can most benefit from machine learning is business. This solution can be used in most different processes, from process optimization to people management and communication with the target audience.
Many companies apply machine learning to operations to automate them, reducing errors and streamlining tasks. It is possible to implement this technology in the business management system (ERP), for example, thus improving your results.
This technology can also be used in company security, whether in cameras or electronic systems. This way, it is possible to recognize the face and other items of everyone who enters the building or walks around it and avoid digital fraud, protecting the organization’s assets and operations.
This tool can contribute to the accomplishment of the tasks of employees, leaders, and directors, even more so in the use of personal assistants (such as the famous Alexa, Siri, or Google Assistant). With small contributions, it is possible to improve the productivity and effectiveness of the team.
Recruitment And Selection
Machine learning can improve the quality of a company’s recruitment and selection by analyzing candidates’ resumes and experiences with its algorithm and making comparisons.
This streamlines this process by automating it and making hiring more assertive, discovering which professionals are most likely to contribute to the company’s success and do a good job in the position they assume.
Another area where machine learning can be put to good use is in company communication and marketing. Systems can use customer and audience data to deliver a more personalized and enchanting experience, responding and learning from every interaction.
It is possible to set up chatbots to optimize customer service, identify buying patterns and offer products/services that are more suited to the needs and tastes of the public, among other possibilities, to attract and retain buyers.
The Best Of Technology In Your Favor
Machine learning is an innovative technology that can bring benefits wherever it is adopted: whether in educational institutions, companies, and other realities.
However, it is possible to take even more advantage of what technology offers by treating it not as a supporting element but as a strategic element — even more so in business.