HomeDIGITAL MARKETINGThe Different Website Types At A Glance

The Different Website Types At A Glance

Every business today should have a website. But different website types fit depending on the company. That’s why we will show you, six different website types in this article. There are now almost 1.9 billion websites on the Internet. Many of these belong to companies that want to present themselves or their products. Depending on what the goal of the website should be, different website types make sense.

Depending on which type is suitable for you, you can create your website directly or complete it. It’s quick and usually cheaper than commissioning a website.

The Website Types In Comparison

In the following, we will show you six different website types and, at the same time, explain which type is suitable for which purpose and company.

Homepage

Company websites, also known as corporate websites, are often colloquially referred to as homepages. However, this is misleading because a homepage is the website’s homepage.

Therefore, corporate websites are best suited for companies, the self-employed, and agencies. These correspond exactly to what is generally associated with a website: It is a compilation of many individual pages with the primary aim of informing visitors.

The company presents the individual services, introduces itself, and allows contact. Simply put, the homepage is a digital business card for the respective company.

Large websites, in many cases, also integrate other website types to combine other goals on a standard website.

Magazine Websites

Up-to-date and regular articles characterize magazine websites. They are best suited for companies and journalists specializing in a specific subject area. This can be social media, finance, or marketing, for example.

Companies can use an online magazine to provide additional information about products and services. These are, for example, recipes from sellers of cooking and baking utensils or tips and instructions for handicraft projects from specialist dealers for handicraft supplies.

E-Commerce Websites

Another type of website type is the e-commerce website, also called an online shop. If you intend to sell products or services directly online on your website, then an online shop is right for you.

Products or services are presented in an online shop, and the entire purchase process is carried out online. Your customers select products or services in the online shop, place them in a virtual shopping cart, order, and usually pay directly online.

Online shops are more complex than other websites. The entire ordering and payment process must be mapped entirely and legally, and different interfaces to third-party systems are usually necessary.

Blogs

In its original meaning, a blog is a kind of public diary of a person published on a website in chronological order in the form of posts.

In companies, so-called corporate blogs are usually integrated as an additional website type on the actual company website and used there as a marketing and communication tool.

A blog can help companies attract customers’ attention, exchange ideas, be found more easily via search engines, and thus be more visible. In addition, a corporate blog is ideally suited to strengthening the company in its role as an expert.

Portfolio Websites

Portfolio websites are ideal for appealingly presenting visual work. Therefore, this website type is the perfect basis for designers, photographers, or artists.

Most of the themes for portfolios are characterized by the minimalist style to direct visitors’ attention to the works and work samples themselves. The text is significantly less than the corporate website to not distract from the visual result.

Landing Pages

Landing pages are also known as one-pagers because they only consist of a single page. They are suitable for companies and the self-employed. Only the legally required imprint and the data protection declaration are created as separate sub-pages.

Visitors can see all the essential information on the main page, divided into different areas. Unlike a regular website, the side menu does not link to other website sub-pages. The individual sizes of the landing page can be quickly accessed via this.

Landing pages, therefore, concentrate on the essential information that is presented to the visitor briefly and in a visually appealing manner. The aim is to draw attention to specific content in a targeted way.

Conclusion: Choose Website Types Based On Your Goal

When choosing a suitable website type, it depends on its goal. For example, suppose you want to sell products. In that case, an e-commerce website is appropriate. If you’re going to present your images, a portfolio website is ideal. If a company wants to strengthen its position as an expert, a company blog is a great option.

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