Improving your marketing and sales teams should be an ongoing commitment in your business. After all, both play vital roles in the growth and profitability of any organization.
However, the way they perform their functions is what differs. That’s why we brought this article: to help your company find effective ways to improve your marketing and sales teams.
You first need to understand the concepts to improve your marketing and sales teams. How are marketing and sales departments seen in your company? Do you know the real difference between the two? It may seem obvious – but the practice is a little more complex.
To make this step easier, let’s break these two words down and explain each of them differently. This will give you the right basis for moving on to the main topic of this article.
Understanding The Sales Department
So here we go: Sales refers to a department focusing on direct contact. So here, the sales representative involves the lead in an approach. All to motivate and encourage them to make a purchase.
This can be face-to-face or through a series of digital channels that are (or should be) explored by your company:
- by phone call
- Social media
- Chatbots and more
As the B2B sales process can be lengthy, every step matters. So, as you discuss it at different times and days, your sales rep learns about your prospect.
So this time can be exploited to learn about customer behavior, preferences, interests, and tastes. This makes it easier to deliver the right content at the right time.
That way, your business can nurture these leads and show them how your product is the right solution for their needs.
Marketing is designed to raise brand or product awareness to target consumers or individuals. Therefore, this sector does not usually deal with people or customers directly.
Instead, these professionals employ tactics and methods that reach as many people as possible.
So that’s a big difference: Sales deals directly with who Marketing struggled to bring. That is why it is so important that these departments work in complete synergy.
Smarketing: The Secret To More Expressive Earnings
But marketing and sales teams sometimes work together. In many companies, these sectors operate independently.
This performance generates a series of obstacles for those who want to obtain expressive results – such as:
- Inaccurate shared data about accounts and leads
- Poor communication between the two teams
- Differences in the metrics used
- Default in processes
- bad accountability
- Differences in reports
Therefore, if your company wants to reach expressive numbers, it needs to improve its marketing and sales teams, focusing on a unified performance.
So How Can I Improve Your Marketing And Sales Teams In Practice?
Surely you must be wondering this. So let’s go straight to the tips:
Usually, when people know each other, it’s easier to collaborate and work together. Holding casual meetings helps explain to both teams why you’re trying to bring them together to work together.
As well as what the company hopes they will achieve as a result of working together and collaborating. And how will it be implemented?
This way, you will give them a sense of worth, recognition, positive feeling about what is happening, and more excitement about the opportunities.
Making good sales benefits the sales and marketing teams, showing their work was also successful.
If sales and marketing teams can find common ground to work together, it will be easier to attract more leads, increase brand awareness and earn ever-increasing revenue.
Creating a continuous feedback policy to improve your marketing and sales teams is important.
The Sales team must pass on any information about how potential customers receive the messages created by their team or digital marketing agency.
Thus, when the message resonates positively with the prospect, he will be much more warmed up and open to conversion when he meets the sales team. So it’s beneficial for all sides.
It’s easier for your sales team to close a deal if the target customer has been well-nurtured because it is precisely the marketing content that attracts customers and potential buyers and provides this nutrition.
So this content is often the first point of contact long before a salesperson intervenes. Therefore, it is important to improve your marketing and sales teams to reinforce your credibility and authority in the market:
But, without a doubt, your sellers can contribute a lot with these insights. Because they spend a good part of their time interacting with the customer, learning what challenges they face and what they want from their products/services.
Using this information, your marketing (or your agency) can create more personalized strategies that target these issues and show how your business can solve them.
By targeting your top wants/needs and offering solutions to your challenges at this early stage, you will find that more leads are generated through your marketing efforts.